BBB Report

"Your organization is quite impressive in what you achieve with no paid staff!"  Jim Judge, Better Business Bureau serving Utah

What the BBB Accredited Charity Seal Means to Charities and Donors

 The BBB Charity Information Service accredited charity seal carries a lot of meaning for both donors and charities.

For donors, the appearance of the seal in a charity’s mailings, on its website, in newspaper and magazine advertisements or elsewhere is a clear and concise sign to show that the charity meets BBB Wise Giving Alliance’s Standards for Charity Accountability.

Donors may not know, though, that for charities, putting the seal in their materials is the culmination of a demanding process. Before charities can even apply to use the seal, they must undergo evaluation by BBB, the nation’s most experienced charity evaluator.  And the evaluation process is anything but superficial.  It involves rigorous scrutiny of a charity’s governance, effectiveness, finances and solicitations and informational materials.  The standards go beyond what government regulators require.

Only organizations that come through a review with a “meets standards” conclusion are eligible to participate in the seal program. Not all will decide to do so.  Participation is entirely voluntary and involves a licensing agreement.  But more and more charities report that the seal gives them an efficient way of demonstrating their commitment to accountability and ethical practices, the values that donors are looking for.  This commitment is all the more credible when it is verified by the familiar and respected BBB.

“Charities that display the BBB Accredited Charity Seal can do so with pride,” says Jane Driggs, President and CEO of Better Business Bureau serving Utah.  “Not only are they attesting to their organizations’ adherence to sound standards, they are helping to increase donor confidence and strengthen public trust in giving.”


Assistance League of Salt Lake City met all 20 standards for Charity Accountability in April 2018.